How to assess market value of your asset
The market value of a hotel is not a straightforward nor easy-to-assess process. While the same argument can be made for any piece of real estate, a hotel is a unique asset class due to its fluctuation in potential income generation as well as the volatility of the hospitality market. But it is important to have some periodic knowledge about your asset’s value in order to make the best decisions about its future.
While there is no set schedule as to when you should assess your hotel’s worth, a...